Goldin Peiser & Peiser (GPP) was a Dallas based, mid-sized CPA firm that provided comprehensive accounting, tax and business advisory services to hundreds of privately owned business prior to it's merger with EisnerAmper.
GPP was looking to meaningfully increase revenue via new client acquisition. Realizing it could not rely alone on a traditional referral-based business development model, GPP came to us seeking a website that would:
We implemented a Growth Driven Design approach for GPP, beginning with a launch pad site that included all of the essential “need to have” pages for the initial launch—services, industries, team pages, etc. Doing so allowed us to launch the site in a third less time than a full-scale version of it would have taken. Then, by using behavior analytics tools, we made updates to the website based on user feedback, engagement and site interactions. We later added the “want to have” functionalities to the site to make it whole. We also continued to tweak and improve GPP’s search engine rankings based on findings from our monthly monitoring. We were also able to utilize user polls to gauge the content interest of visitors and incorporated that feedback into GPP’s content development planning.
In February 2021, GPP merger with EisnerAmper LLP. You can still view the website we designed for them by clicking here.
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