Export Compliance Training Institute (ECTI) provides comprehensive training on reformed EAR, ITAR, and OFAC regulations. Their programs serve industry professionals, government agencies, and universities and research institutions. In addition to in-person training, ECTI offers a growing library of webinars, international seminars, and e-Seminars focused on trade and export compliance.
As ECTI’s training catalog expanded, their website became a critical part of how learners discovered, accessed, and engaged with those programs.
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ECTI’s existing website was built on WordPress and had become difficult to manage and scale. The platform was outdated, the design did not adapt well to modern screen sizes, and navigation made it harder for users to quickly find relevant training options.
Internally, staff faced challenges updating content. Routine site changes were time-consuming and required technical effort, which slowed updates and made it harder to keep training information current. With a growing volume of programs and resources, the website was no longer supporting the organization’s operational or educational goals.
ECTI needed a website that was easier for users to navigate and easier for staff to manage—without creating long-term technical overhead.
We migrated the ECTI website from WordPress to the HubSpot CMS, using the POWER theme to support flexibility, scalability, and long-term usability.
The project focused on improving both the learner experience and internal efficiency. Key components of the solution included:
This approach ensured the website could support ECTI’s current needs while laying a foundation for future growth.
Together, these changes shifted the website from a static content repository into a practical operational tool. Learners can now find relevant programs without friction and internal teams can keep information current without technical delays. This reduced internal bottlenecks while ensuring the website actively supports how ECTI delivers training, communicates value, and prepares for future marketing and reporting needs.
The redesigned website delivered practical improvements across both user experience and internal operations:
Rather than simply refreshing the design, the project addressed structural and operational issues that had limited the site’s effectiveness.
As a result of these improvements, the website now answers many of the questions learners and institutional stakeholders previously brought into direct conversations. This reduced reliance on staff explanations, improved consistency in how programs are presented, and gave leadership greater confidence that the website supports enrollment, engagement, and future growth rather than creating friction.
The ECTI website redesign shows how a well-planned CMS migration can support both business operations and audience needs. By improving navigation, accessibility, and backend efficiency, the website now functions as a practical tool for delivering training, supporting staff, and enabling data-driven decision-making.
This project demonstrates Strategic 7 Marketing’s approach to building websites that do more than look modern—they support organizational strategy, reduce internal friction, and create a foundation for measurable impact over time.
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