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About Combi Packaging Systems

Combi Packaging Systems is an established manufacturer of end-of-line packaging automation solutions. Their modular systems support every stage of packaging operations—from case erecting to stretch wrapping—and are designed to work seamlessly together to improve efficiency and reliability for manufacturers.

The website plays a critical role in how Combi educates prospects, supports the sales process, and generates qualified leads.

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New-Combi-Logo-2024

The Challenge

Combi’s existing website was built on a Drupal CMS that had become outdated and difficult to manage. Making updates required technical effort, which limited the marketing team’s ability to respond quickly, refresh content, or support ongoing campaigns.

More importantly, the site was not effectively supporting lead generation. It lacked the flexibility and integration needed to connect marketing activity with sales follow-up, making it harder to track performance and tie digital engagement to revenue.

As part of a broader 2024 marketing initiative, Combi needed a modern website that could serve as the foundation for consolidating sales and marketing efforts within HubSpot—and act as a stronger driver of qualified leads.

The Solution

As the first phase of Combi’s larger HubSpot implementation, we led a full website redesign and CMS migration.

We moved the site from Drupal to HubSpot CMS, using the POWER CMS theme to accelerate development while maintaining flexibility and scalability. The redesign focused on creating a site that Combi’s internal team could manage independently while supporting stronger sales and marketing alignment.

Key elements of the solution included:

  • Migrating to HubSpot CMS to centralize marketing and sales activity on one platform.
  • Rebuilding site structure around Combi’s product offerings to make solutions easier to find and understand.
  • Using the POWER CMS theme to streamline development and shorten the launch timeline.
  • Designing a modern, polished site that reinforces Combi’s reliability and innovation in packaging automation.
  • Laying the groundwork for lead tracking, reporting and measurable ROI through HubSpot.

This phase established the technical and strategic foundation needed for future growth and optimization.

 

 
Combi Website

The Results

Within six months of launching the new website and platform:

  • Website leads increased by 25%.
  • $1.1M in revenue tracked and reported through HubSpot, giving leadership real-time insight into deal flow and sales performance.
  • Combi gained clearer visibility into how website activity supports sales outcomes.
  • The internal team was able to manage and update the site more efficiently without relying on technical support.

The website evolved from a static digital presence into an active contributor to revenue generation.

The Impact

The Combi Packaging Systems project shows how a website redesign—when paired with the right CMS and platform strategy—can directly support business growth. By modernizing the site, simplifying access to product information, and consolidating sales and marketing into HubSpot, Combi turned its website into a measurable growth engine.

This case demonstrates Strategic 7 Marketing’s ability to connect design and technology decisions to real sales impact, providing clarity, efficiency and ROI—not just a better-looking website.

Check out the Combi website here: https://combi.com/

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