Best Supply is an independent building materials distributor serving contractors across 17 locations in the Midwest and Southeast. The company works with contractors on residential, industrial, and commercial projects, where it’s important for customers to quickly find the right location, products, and next steps.
As Best Supply continued to grow into new and existing markets, it needed a modern website that could better support local customers, clearly highlight its full range of products, and scale as the business continues to expand.
We partnered with Best Supply to lead the strategy, design and development of a new website on the HubSpot CMS, guided by a comprehensive planning process focused on usability, web site conversion and long-term scalability. The redesigned site makes it easy for visitors to find their nearest location and quickly navigate to the information they need. Important actions—like requesting a quote or applying for credit—are easy to spot and access throughout the site. Product categories were reorganized so customers can find what they’re looking for faster and move more easily between related products and services. Built on HubSpot CMS, the website is simple for the Best Supply team to manage and flexible enough to support continued growth as new locations and offerings are added.
Early planning conversations helped clarify what mattered most: making it easy for contractors to find the right location, quickly get the information they need, and take the next step without friction. It also became clear that the website needed to better support the sales conversations already happening offline.
As a result, the website evolved from a basic marketing site into a scalable sales-support tool—one that helps guide contractors from first visit to inquiry while supporting future growth.
The new website provides Best Supply with a modern, high-performing digital foundation that better supports sales and marketing efforts across locations. Improved structure, clearer navigation and more prominent conversion paths make it easier for contractors to find relevant information and take meaningful next steps, resulting in stronger lead quality and more actionable inquiries for the sales team.
The refreshed design presents a more credible, professional brand experience that aligns with Best Supply’s reputation and service-first culture. With the HubSpot CMS as the backbone, the site now supports ongoing optimization, clearer performance tracking, and future marketing initiatives through centralized analytics, form submissions, and lead activity.
For the sales team, the redesigned website now does more of the upfront work—guiding contractors to the right location, clarifying offerings and surfacing high-intent actions before a conversation ever begins. This means inquiries arrive better informed, more relevant and easier for sales teams to act on, improving efficiency without changing how teams operate day to day.
Check out the Best Supply website here: https://www.bestsupply.com/
The Best Supply website redesign created a scalable digital foundation that better supports sales across multiple locations and markets. By simplifying navigation, elevating high-value actions, and improving local discovery, the website now helps contractors quickly find what they need and take meaningful next steps.
More than a visual refresh, the site functions as a sales-support tool that improves lead quality, strengthens brand credibility, and enables ongoing optimization through HubSpot. This case highlights Strategic 7 Marketing’s ability to design websites that reduce friction, support growth, and scale alongside expanding organizations.
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