Toefco is a leading provider of Teflon industrial coatings for the aerospace, automotive, military, medical and agricultural industries.
The Challenge
Take over an underachieving digital advertising campaign in order to improve the company’s overall share of search engine page results for targeted search terms.
The Solution
We began our process with thorough keyword research to uncover the most efficient keyword targets for a paid search campaign. Then, leveraging the results of our keyword research, we developed a paid search campaign that targeted a combination of specific coating types and more general industry terms. We also used geo-targeting to deliver ads to Toefco’s target markets.
The Results
51,600 more impressions (people who saw the ad)
124% increase in ad click-through rate
75% increase in leads through the website (per month)
36% decrease in ad costs per click
21% reduction in costs per lead
Decreased total ad spend by $4,000
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