The Solution

Our initial solution involved creating an embedded contact form that could be added to every relevant page on the website along with bold call-to-action buttons to drive a customer to the form from any location on the page. This ease of access to a simple form to submit requests increased contact volume, but there were additional opportunities to engage customers looking for thought leadership in the tube and pipe and roll forming industries.

Our next step involved creating a three-piece e-book series that could be promoted throughout the site, social channels and email blasts. These e-books were high-quality pieces of content developed by the client, combined with high-end design from our design team. Each e-book was available to prospects who filled out a short form and qualifying question on the website. The e-book was then immediately delivered to their provided email address.