About Roberts Roofing

Roberts Roofing is a leading provider of innovative commercial and industrial roofing solutions.


The Challenge

Roberts Roofing wanted to increase their company's online visibility and needed our help with developing an ongoing, keyword-rich content program. Content that is keyword-rich, indicates to search engines (e.g., Google,) what a website, webpage or blog article is all about and what keyword phrases those websites, webpages or articles wants to be ranked for.

The Solution

We conducted keyword research to determine the most relevant commercial- and industrial-related roofing search terms the target audience was typing into Google. After conducting a content strategy session with the client’s owners, sales and service teams we developed a 48-week blog calendar that focused on topics that would drive targeted search traffic to the terms that were identified in our keyword research. Then working closely with Robert Roofing’s subject matter experts we created 48 articles and three lead-generating e-books.

RR-Content Success Story Collage

The Results

  • 75% increase in year-over-year search traffic
  • 37% increase in year-over-year new site visitors



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