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About Richter Healthcare

Richter Healthcare is a healthcare consulting company that specializes in working with long-term post-acute care (LTPAC) organizations, including Long-Term Care and Skilled Nursing, Home Health, Hospice, and Senior Living providers.

As the organization grew, marketing became increasingly important to business development, brand visibility and sales alignment—but staffing that function internally proved challenging.

 
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The Challenge

Richter faced difficulty hiring an internal marketing leader capable of operating at an executive level. The business needed more than tactical support or campaign execution.

They required:

  •  Strategic leadership to guide marketing direction 
  • Ownership of annual marketing planning and execution 
  • Alignment between sales and marketing
  • Deep expertise in managing and optimizing their existing HubSpot platform 

Without a central marketing leader, Richter risked fragmented efforts, underutilized systems, and limited visibility into performance and ROI.

The Solution

Strategic 7 Marketing stepped in as Richter’s outsourced Chief Marketing Officer, providing executive-level leadership while working directly within Richter’s existing HubSpot environment.

HubSpot was used as the central system for marketing, CRM, and sales tracking. Strategic 7 optimized the platform by configuring workflows, automations, reporting dashboards, and campaign tracking to better support business goals.

As outsourced CMO, Strategic 7 Marketing was responsible for:

  • Developing and guiding overall marketing strategy to support growth
  • Building and executing the annual marketing plan
  • Overseeing campaigns across digital, content, and brand channels
  • Aligning sales and marketing messaging and execution
  • Serving as the single point of accountability for performance, results, and ROI

This approach delivered the leadership and continuity of an internal executive, with the flexibility and breadth of an agency partner. 
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The Results

The outsourced CMO engagement created clear ownership and structure across Richter’s marketing efforts. Strategic 7 Marketing operated as the central marketing authority, working directly alongside President & CEO Jennifer Richter and integrating marketing into leadership-level decision-making.

Marketing execution moved from reactive and fragmented to planned, prioritized and accountable. HubSpot became a consistently used operational system rather than a partially utilized tool, enabling clearer campaign management, lead tracking, and performance reporting across teams.

As a result, Richter gained greater consistency in messaging, stronger alignment between sales and marketing, and improved engagement across digital channels—without increasing internal workload or adding full-time headcount.

The Impact

By outsourcing the CMO role, Richter eliminated the hidden leadership burden of managing fragmented marketing efforts, gaining executive-level clarity without expanding internal headcount.

With a single strategic owner accountable for performance, leadership could step out of day-to-day marketing decisions and focus on growth priorities, trusting that marketing execution and data inside HubSpot supported sales objectives.

This engagement illustrates how Strategic 7 Marketing operates not as a vendor, but as an embedded marketing leader—delivering executive continuity, operational discipline, and strategic confidence that many mid-sized organizations struggle to achieve internally.

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