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About DxPx

DxPx is a series of Investor Partnering Conferences serving the Diagnostics, Digital Health, Precision Medicine and Life Sciences Tools industries. The conferences are designed to connect early-stage companies with investors and industry leaders, with a strong emphasis on meaningful, one-to-one networking.

The value of the event depends heavily on attendee quality, participation, and the density of relevant investor–startup interactions.

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The Challenge

Following the 2024 conference, DxPx identified an important opportunity for improvement: increasing attendance and engagement to strengthen the networking experience. With fewer than 200 total attendees at the prior event, there was limited capacity for startups to connect with investors and for participants to fully realize the conference’s potential value.

To move forward successfully, DxPx set a goal to significantly grow both the number and quality of attendees—particularly investors and startups—and to further position the conference as a must-attend event within the industry.

The Solution

Strategic 7 Marketing led a digital-first strategy focused on repositioning the conference, improving engagement, and driving measurable participation.

The conference ecosystem was managed across multiple platforms, including HubSpot (CRM, email marketing, and social media), WordPress (website), and a customized digital partnering platform that enabled attendees to schedule in-person meetings.

Key elements of the solution included:

  • Standardizing branding and messaging across all digital platforms to present a clear, credible, and professional identity.
  • Segmenting and personalizing communications for different audiences, including investors, startups, and industry partners.
  • Increasing the frequency and quality of communications to keep stakeholders informed and engaged leading up to the event.
  • Enhancing customer service and attendee communications to reduce friction and improve the overall experience.
  • Placing a strategic focus on “multipliers”—attendees who could bring multiple startups or investors into the conference ecosystem.

This coordinated strategy ensured that marketing, communications, and the partnering platform worked together to support the core goal: better connections.
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The Results

The repositioned strategy produced clear, measurable improvements:

  • Conference attendance more than doubled compared to the prior year.
  • The digital partnering platform generated over 4,500 meeting requests, representing a fourfold increase in networking activity.
  • Startups reported meaningful, high-quality investor connections.
  • Post-event surveys showed a stronger perception of value, credibility, and trust in the conference.

Attendee feedback reinforced the impact of the changes:

“I am rarely in a room with this high a concentration of smart, connected people, who understand my space and can potentially transform the trajectory of my company.”

“Too many interesting attendants to meet, which underlines the quality of the event!”

The Impact

This project shows how improving attendance quality and participation volume directly increases the value of a conference. By doubling attendance and generating more than 4,500 investor–startup meeting requests, DxPx shifted from an underperforming event to one where networking density and relevance justified attendance for all stakeholders.

For DxPx leadership, this meant clear evidence that marketing and communications directly influenced event outcomes—not just awareness. For attendees, it meant more meaningful conversations and a stronger return on time invested. This case demonstrates how Strategic 7 Marketing connects digital execution to real-world engagement and measurable event success.

 

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