About LEA Global

The Leading Edge Alliance (LEA Global), with over 130 firm members in 76 countries, is one of the largest international associations of independently owned accounting firms in the world. LEA Global provides its members partnership opportunities and adds global infrastructure that helps firms execute on their growth, client and talent strategies.

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The Challenge

LEA Global wanted a professional, engaging and user friendly website that: (1) Communicated the association’s value proposition. (2) Clearly explained member benefits and showcased the association’s strengths. (3) Provided an intuitive and interactive member locator. (4) Improved the look/feel and navigation of the website to make it more impactful to prospective members.

The Solution

Our first step was to conduct a comprehensive website strategy session with LEA Global’s leadership team. During the strategy session, we clarified LEA Global’s value proposition, determined their online goals and took stock of what was working on their then current website as well as where significant improvements needed to be made. The feedback elicited from the strategy session allowed us to create and visually shape LEA Global’s value proposition around the notion of a collaborative organization with a global reach and unmatched breadth of resources.

Using a HubSpot CMS theme we were able to reduce costs and development time, while providing an easy to navigate customized look and feel. To accommodate LEA Global’s need for a member locator, we added a locator module. The locator module integrated with Google Maps and allows LEA Global to manage over 130 member firms. Through this module, site visitors can search for members firms by country, region or state. After the search query is entered the site immediately pulls up the local address, phone number and website.

The site also includes an intuitive resource center that allows users to filter by member news, thought leadership, webinars and conferences. The homepage allows LEA Global to showcase specific pieces of content, news and upcoming events.


The Results

The website has been well received by the association’s membership, who have positively commented on the site’s professional, engaging and user-friendly experience, as well as the clearly explained member benefits and intuitive member locator.

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