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About Combi

Combi Packaging Systems is a $40M manufacturer of end-of-line packaging automation solutions. Their modular systems support every stage of the packaging process—from case erecting to stretch wrapping—and are designed to work together to improve efficiency and reliability for manufacturers.

With a growing sales organization and complex sales process, Combi needed better visibility, consistency and reporting across teams.

 
New-Combi-Logo-2024

The Challenge

Combi was operating with disconnected systems across marketing, CRM and sales. Sales activity tracking was inconsistent, reporting was limited and valuable interactions were not being fully captured. This made it difficult to understand pipeline activity, sales performance, and overall engagement with prospects.

To support growth and improve internal alignment, Combi needed a single CRM platform that could be adopted across the entire organization—without disrupting day-to-day sales operations.

The Solution

Strategic 7 Marketing led the implementation of HubSpot CRM across Combi’s full organization, covering marketing, CRM and sales operations.

The implementation included:

  • Marketing tools, including website integration, email marketing, social media, and analytics
  • Centralized CRM for contact and company database management
  • Sales tools for new business pipelines, quotation management and sales reporting

To ensure adoption and accountability, project milestones were tracked in HubSpot’s project management tool, which both the Strategic Seven team and Combi stakeholders accessed. Regular bi-weekly meetings kept the project on schedule, addressed issues quickly, and ensured alignment.

Before launch, Strategic 7 Marketing conducted a two-day, on-site training session with Combi’s full sales team to prepare users and reinforce consistent usage expectations.
Combi HubSpot CRM

The Results

The CRM implementation delivered clear operational outcomes:

    • The HubSpot CRM launched on time and met the client’s deadline.
    • 100% of the sales team migrated from the previous system to HubSpot.
    • In the first quarter alone, 3,000+ sales activities were logged and tracked—activity that had not been captured in the prior system.
    • Seventeen sales team members and nineteen additional team members were successfully onboarded into the platform.

The result was improved visibility into sales activity and a more consistent system for tracking engagement.

The Impact

This project shows how a structured CRM rollout—supported by shared project management, consistent communication, and hands-on training—can drive full adoption across an organization.

By unifying sales and marketing operations within HubSpot, Combi gained better insight into sales activity, improved accountability and a stronger foundation for reporting and future growth. This case highlights Strategic 7 Marketing’s ability to implement systems that teams actually use, not just deploy.

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