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About Caring Gene® 

Caring Gene® is a healthcare workforce development program under the Iroquois Healthcare Association. The program provides tuition-and-book support at no cost to individuals entering or advancing careers across 13 approved health, behavioral health, and social care fields in New York State.

Caring Gene’s mission depends on efficiently connecting people to education, training and career pathways—at scale and with limited internal staff resources.
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The Challenge

As the Caring Gene® program expanded, internal teams faced increasing operational strain. User accounts and program participation data had to be manually managed across systems, creating a significant administrative burden and limiting scalability.

At the same time, the organization lacked clear visibility into website performance, engagement, and lead activity. Without reliable data and dashboards, it was difficult to understand how effectively the program was reaching and supporting its intended audiences.

Caring Gene®  needed automation, better system integration, and real-time insight—without adding staff or complexity.

The Solution

Strategic 7 Marketing partnered with Caring Gene®  to design and implement a custom integration between HubSpot and their learning management system, HealthStream.

This integration automated critical data flows that previously required manual effort, immediately reducing workload and operational friction. In parallel, Strategic 7 provided ongoing HubSpot consulting to ensure the platform supported both marketing and program operations effectively.

By removing manual account setup and disconnected data handling, this integration fundamentally changed how the program operated day to day. Staff no longer needed to manage participant data across systems, freeing time for mission-critical work while reducing the risk of errors. At the same time, leadership gained real-time insight into program engagement—making it possible to understand demand, performance, and reach without relying on manual reporting or assumptions.

The solution included:

  •  Building a custom HubSpot–HealthStream integration to automate account creation and data synchronization
  • Providing ongoing HubSpot consulting to support CRM, reporting, and optimization
  • Developing custom dashboards to deliver real-time visibility into website traffic, lead generation, and program engagement
  • Supporting SEO strategy, website traffic analysis, and analytics to grow awareness and reach

Together, these efforts created a more scalable, data-driven foundation for the program.

 

 
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The Results

The engagement delivered clear operational and visibility improvements:

  • Eliminated thousands of manual account setups through automated system integration, significantly reducing staff workload
  • Grew website traffic from essentially zero to more than 4,000 visitors, establishing a strong digital presence
  • Provided leadership with real-time dashboards to monitor performance, engagement, and growth
  •  Improved the organization’s ability to understand how people discover, engage with, and move through the program

The Impact

This success story demonstrates how Strategic 7 Marketing combines technical execution with strategic insight to solve real operational problems. By automating systems, improving visibility and building a scalable analytics foundation, Strategic 7 Marketing helped Caring Gene operate more efficiently while expanding its reach.

The result is a program better equipped to connect people to healthcare career pathways—supported by systems that scale, data that informs decisions and processes that reduce internal burden.

 

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