About Cleveland Black Oxide

Cleveland Black Oxide is the largest commercial black oxide company in the United States, providing protective/decorative metal finishing services to both industrial and consumer products applications in the automotive, architectural, hardware, electronics, machine tool, aerospace, medical, defense, firearms and ammunition and military industries.


The Challenge

CBO required an upgraded web presence and sought to increase online leads by driving and converting more search engine visitors.

The Solution

Working with the CBO leadership team we developed a strategy for a full website redesign that focused on driving leads and quote requests through the site. Our design team worked to update CBO to a modern look and feel that leveraged the company’s 75-year history. In addition to a complete website redesign, we also performed search engine optimization on the site to maximize search traffic specific to CBO’s target audience.

CBO-Success Story Collage

The Results

  • More than doubled the number of monthly quote requests
  • 30+ keywords ranked in top 10 targeted search rankings
  • 30% year-over-year search growth

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